25 Lead Generation Strategies for SaaS Startups

The way people buy products and services these days has changed. Your customers are no longer easily swayed by flashy advertisements but spend over 57% of their time doing online research before they even contact you. What this means is that you need to focus on developing a lead generation strategy that will give them what they want so that you are top of mind when they bwgin to consider who to purchase from.

 In this guide, I’ve put together 25 different lead generation strategies for saas startups that you can use to bring in new leads to your website and, eventually, convert into customers.

What is Inbound Marketing?


The inbound marketing methodology is about bringing potential customers to you rather than disturbing them. By providing educational and informative content created with your ideal customer in mind, startups can attract, convert, close and delight visitors, leads, and customers through multiple marketing channels.

The In-depth Answer To What is Social Selling?

Social selling is here to stay and cold calls, as we know it, is dead. We now have the ability to implement inbound marketing techniques that respond to key decision makers' pain points by creating content that nurtures them while they research to make a purchase. Here's some data from LinkedIn according to their latest social selling index (SSI) report of the benefits of social selling on LinkedIn.