Often we encounter emails, landing pages and ads that try to persuade us to make an online purchase. I was enticed by a recent offer so I decided to create an AppSumo landing page case study based on my purchase. We will review what compelled me and why. I figured I would share a first hand encounter from the perspective of someone going through the buyer's journey and interacting with the landing page.
Time's running short for online businesses as the holidays are rapidly approaching. Traditionally a boom for retailers, the holidays can be a fickle mistress in the online world. If you aren't sure how to capitalize on the season, it's easy to slip from boom to bust. The key around this time of year is an effective Google AdWords strategy!
Do you find yourself struggling to find your God-given purpose in life? If so you’re not alone. While in college I found myself questioning if I was wasting my life because my actions didn’t reflect a life I was too proud of. I knew what I was passionate about but didn’t know if following my passion aligned with God’s purpose for my life. I want to share some of the lessons I learned while seeking the help of pastors and mentors to answer this question that many philosophers have been debating over for centuries.