As a startup or small business you have to wear many hats and perform tasks such as accounting, human resources, & marketing. At times it's hard to define where you should focus your energy for the most results. According to Hubspot over 80% of business owners indicated their social media marketing efforts increased traffic to their websites.
For the past 15 years, content has become the core of any digital marketing strategy that there is. As well we often hear news of people becoming successful because of their blogs. Some prominent entrepreneurs that have been able to use their blog to scale their companies include Brian Clark, Sunny Lenarduzzi, & Leslie Samuel.