The inbound marketing methodology is about bringing potential customers to you rather than disturbing them. By providing educational and informative content created with your ideal customer in mind, startups can attract, convert, close and delight visitors, leads, and customers through multiple marketing channels.
Social selling is here to stay and cold calls, as we know it, is dead. We now have the ability to implement inbound marketing techniques that respond to key decision makers' pain points by creating content that nurtures them while they research to make a purchase. Here's some data from LinkedIn according to their latest social selling index (SSI) report of the benefits of social selling on LinkedIn.