Time's running short for online businesses as the holidays are rapidly approaching. Traditionally a boom for retailers, the holidays can be a fickle mistress in the online world. If you aren't sure how to capitalize on the season, it's easy to slip from boom to bust. The key around this time of year is an effective Google AdWords strategy!
Do you find yourself struggling to find your God-given purpose in life? If so you’re not alone. While in college I found myself questioning if I was wasting my life because my actions didn’t reflect a life I was too proud of. I knew what I was passionate about but didn’t know if following my passion aligned with God’s purpose for my life. I want to share some of the lessons I learned while seeking the help of pastors and mentors to answer this question that many philosophers have been debating over for centuries.
My grandfather often tells me “If you fail to plan then you plan to fail.” The same can be true of any ecommerce business. We all know our main goal is to get more sales which require more traffic to our websites, but that’s a very broad statement. I’m a big fan of S.M.A.R.T goals. This simply means goals that are specific, measurable, action-oriented, realistic, and time-based. Let’s analyze 4 KPI’s (key performance indicators) that you as an ecommerce business owner should be tracking.