Ask any entrepreneur what the most challenging thing about launching a startup is, and chances are they'll tell you the same thing: funding.
Ask any successful entrepreneur, and they’ll tell you that the early stages of a business startup are the most exciting. However, at the same time, it’s also the most stressful and most challenging. From developing a marketable product or service to crafting the perfect pitch to encourage funding from investors and battling with self-doubt, startup founders are always looking for ways on how they can quickly launch and scale their business.
One of most significant challenges faced by tech startups is scaling after attaining product market fit. In today's competitive landscape, theirs less funding happening because VC’s are now looking for startups that can prove they can scale their marketing and sales efforts with a proven analytical framework. It can be difficult for a startup with limited capital to gain traction, primarily since they are working with limited resources.