One of most significant challenges faced by tech startups is scaling after attaining product market fit. In today's competitive landscape, theirs less funding happening because VC’s are now looking for startups that can prove they can scale their marketing and sales efforts with a proven analytical framework. It can be difficult for a startup with limited capital to gain traction, primarily since they are working with limited resources.
Influencer marketing platforms are essential for any business that wants to use influencer marketing as a way to promote their brands and generate better sales conversions. That's because these platforms provide businesses of all sizes a place where they can search, screen, and collaborate with influencers and micro-influencers.
Influencer marketing is on the rise. According to the State of Influencer Marketing report published by Linqia, 94% of marketers that have used influencer marketing found this as an efficient way to promote awareness around their brand.