Kevin Payne

Recent Posts

What is Inbound Marketing?

The inbound marketing methodology is about bringing potential customers to you rather than disturbing them. By providing educational and informative content created with your ideal customer in mind, startups can attract, convert, close and delight visitors, leads, and customers through multiple marketing channels.

The Beginner's Guide To Turn Your Passion Into Profits

So you want to learn how to start a business around your passion that makes money 24/7 and gives you the ability to work where you want when you want. Imagine the lifestyle you would be able to live if you turn your passion into profits. Online entrepreneurship can help you to reach these specific goals, but it’s not easy!

AppSumo Landing Page Case Study

Often we encounter emails, landing pages and ads that try to persuade us to make an online purchase. I was enticed by a recent offer so I decided to create an AppSumo landing page case study based on my purchase. We will review what compelled me and why. I figured I would share a first hand encounter from the perspective of someone going through the buyer's journey and interacting with the landing page.