Kevin Payne

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Recent Posts

How to Create an Inbound Marketing Playbook for SaaS Startups

Starting a business these days is far easier than it was years ago, thanks to the Internet and other technological resources now available. However, growing a business is another story. Startups need to be able to develop brand awareness and generate leads with a small team and a limited budget. One way they can accomplish this is through inbound marketing.

25 Tactics to Increase Your Online Sales


If there's one goal shared by every business regardless of size and industry, it's learning how to increase online sales. Without it, your business is headed for disaster. 

With the marketplace now fiercer than ever, finding a way to increase your online sales can seem to be a daunting task. The good news is that it isn't. In fact, I've put together here a list of 25 different tactics to increase your online sales that you can start doing today.

25 Lead Generation Strategies for SaaS Startups

The way people buy products and services these days has changed. Your customers are no longer easily swayed by flashy advertisements but spend over 57% of their time doing online research before they even contact you. What this means is that you need to focus on developing a lead generation strategy that will give them what they want so that you are top of mind when they bwgin to consider who to purchase from.

 In this guide, I’ve put together 25 different lead generation strategies for saas startups that you can use to bring in new leads to your website and, eventually, convert into customers.