Content marketing remains one of the fundamental marketing strategies used by businesses today. In fact, a study done by eMarketer revealed that 87% of B2B companies are going to be using content marketing in 2018.
Over the recent years, we have been seeing the rise of Black- and minority-owned startups in the US. According to the Harry Alford, Founder of the National Black Chamber of Commerce, the number of African-American-owned businesses in the US grew at a rate of 60%. Another report released by the Small Business Administration shows a 38.1% increase in companies owned by women and people belonging to minority groups.